What Is Value Proposition?

Definition of value proposition

A value proposition is a phrase that responds to the ‘why’ somebody should do business with you. This will persuade a potential customer that the service or product would be of greater benefit to them than comparable competing offerings.

This is one of the most critical factors for conversion, too. The difference between missing a deal — and closing it, might be lying in the hands of a brilliant value proposition. Your unique identity is the value proposition. Without it, there’s no justification for people to partner for you over someone else.

While your value proposition will help differentiate you from the rest of the industry, keep in mind that it’s not a slogan, tagline, or even a way to market yourself. Don’t get us wrong. These types of strategies are valuable additions to your company, but based on a high-level mission statement, your future clients and employees will not choose one business over the other.

How do you write a value proposition?

How to get started? First, it’s crucial to recognize all the benefits your goods or services provide when building a value proposition. Description of what makes these advantages attractive for the reader in an easily digestible way can help to make an impact on your value proposition.

Identifying the key issue the value proposition is helping to solve is also important. By linking this interest to the obstacles your customers face the value proposition becomes much clearer and understandable. This is what helps you to differentiate your brand and highlight it as the best supplier of this product or service.

When creating your value proposition make sure it’s easy to understand, it’s easy to search for it online and that it defines what you do in the best possible way. Always think from the perspective of the customer journey. “Why should I purchase your product and not your competitor’s product?”