LinkedIn marketing

Check out our LinkedIn guides to learn how to set up your business page, create engaging posts, and run effective ads. Find tips on the best times to post and how to grow your network to boost your visibility and success.

Getting started with LinkedIn marketing

Start by setting up your own LinkedIn Business Page, then learn how to launch ads that grab attention. Plus, we’ll show you why a strong LinkedIn strategy boosts your overall social media impact.

Key highlights

Is creating a LinkedIn Business Page free?

Yes, creating a LinkedIn Business Page is free. You can set up a page to promote your business, connect with customers, and grow your brand at no cost.

While there are paid options for extra features and advertising, the basic setup and many useful tools are available for free.

Learn how to create a LinkedIn Business Page.

What are LinkedIn ads?

LinkedIn ads are a paid marketing tool suited for B2B companies. You can build brand awareness, generate and retarget leads, direct traffic to your landing page, drive engagement, and attract talent for expanding your team.

The variety of ad formats allows you to choose from different types and use granular targeting options to reach the right audience. You can also track ad performance and optimize your campaign.

Learn how to advertise on LinkedIn and boost your results.

Why include LinkedIn marketing in your social media strategy?

LinkedIn is a smart choice for marketing because it’s where all the professionals are. It’s particularly good for B2B companies looking to connect with industry leaders and decision-makers. You can share useful insights and solid content that showcases your expertise, which really appeals to people interested in industry trends and professional growth.

Find out what it takes to create a LinkedIn marketing strategy.

LinkedIn content ideas

Need fresh ideas? Our articles offer over 100 LinkedIn post suggestions and cover photo designs that help your profile stand out. You’ll discover how to catch your audience’s attention and why a great cover photo matters, helping you make a lasting impression.

Key highlights

What are the best LinkedIn post ideas for brands?

Here are 10 LinkedIn post ideas from brands:

Share company news and milestones
Spotlight your employees
Share customer success stories
Post valuable industry insights
Promote webinars and events
Launch new products
Showcase your company’s culture
Establish thought leadership
Engage your audience with polls, quizzes, and questions
Share templates and downloadable resources (lead magnets)

Discover how to use these ideas in your content strategy with examples from real brands.

What is a LinkedIn cover photo, and why is it important?

A LinkedIn cover photo is the big image at the top of your profile. It matters because it grabs attention right away. Using a good cover photo helps you stand out and makes a solid first impression. It’s a great way to show a bit of your professional style and identity.

Explore how professionals use LinkedIn cover images to impress, with examples.

Post smarter on LinkedIn: Best timing & scheduling tools

Learn when and how to schedule your LinkedIn posts for maximum impact. Discover the best times to post and review the top scheduling tools to keep your posting consistent without the hassle.

Key highlights

Does LinkedIn have a scheduling tool?

Yes, the social media platform does have a tool that allows you to schedule LinkedIn posts ahead. However, the native LinkedIn scheduler can only be used to post on a single LinkedIn account at a time.

Third-party social media management tools, like SocialBee, can be used to manage multiple LinkedIn accounts. These tools allow you to schedule and manage posts across multiple platforms, including LinkedIn. They are particularly helpful for maintaining a consistent online presence and ensuring that your content is published at the most effective times for engagement.

Learn how to schedule content on LinkedIn and plan your content with ease.

What should you look for in a LinkedIn scheduling tool?

When picking a LinkedIn scheduling tool, focus on finding one that lets you plan posts easily, has a clear and simple interface, and gives you detailed reports on how your posts are doing. Make sure it can handle multiple LinkedIn accounts if you need that and works well with other tools you’re using.

Also, consider how much it costs and check if there’s good customer support. Try it out with a free trial to see if it fits your needs before making a decision.

Discover the best LinkedIn schedulers you can choose from.

What are the best times to post on LinkedIn?

The best times to post on LinkedIn are Tuesdays, Wednesdays, and Thursdays, within business hours, particularly from 9 AM to 5 PM.

Find out when to plan your LinkedIn content.

Build connections, generate leads

From expanding your connections to using endorsements to enhance your reputation, these articles show you how to use LinkedIn for more than just networking—turn it into a powerful tool for driving business.

Key highlights

How can LinkedIn be used for professional networking?

LinkedIn is a social network where professionals and businesses can connect and share opportunities. It’s useful for job seekers looking for new roles, employers searching for qualified candidates, and anyone aiming to advance their career or business.

To make the most of LinkedIn, always be professional, personalize your messages, ask for and give recommendations, and keep in touch with your contacts to build strong relationships.

Learn how to build a solid network on LinkedIn as a CEO.

What are the pros and cons of using automation for LinkedIn lead generation?

Using automation to generate leads on LinkedIn can save you a lot of time and help manage a lot of leads easily. It automates tasks like sending out connection requests, scheduling your posts, and organizing your audience for targeted campaigns. It also simplifies things like pulling data and sorting it and keeps your content flowing smoothly.

But, there are some downsides. Automation might miss the mark on personal touch—like when automatic comments on someone’s post feel a bit fake, which isn’t great for building trust. Also, while it’s good at handling the routine tasks, it doesn’t do so well with personalizing your chats, which is super important for real connection.

The trick is to use automation to handle the heavy lifting while you keep things personal where it counts.

Learn advanced strategies to boost your LinkedIn lead generation, from finding prospects to using automation tools effectively.

What is a LinkedIn endorsement?

A LinkedIn endorsement lets users vouch for the skills you’ve listed on your profile. To endorse someone, you visit their profile, scroll to the “Skills & Endorsements” section, and click the plus sign next to the skills you believe in. The number next to each skill shows how many endorsements it has received. You control which endorsements show on your profile and whether to have the feature at all by adjusting your endorsement settings.

Discover ways to get more LinkedIn endorsements and make your profile more appealing to potential clients and partners.