How to schedule posts on Bluesky

October 10, 2024
7 min read

Written by Andra

Content Writer at SocialBee

Struggling to stay on top of your posting schedule on Bluesky? If you’re looking to stay consistent and engage your audience more efficiently, scheduling your posts in advance is the solution you need, even for this decentralized social media platform.

This guide will show you exactly how to plan and schedule your content on Bluesky, making it easier to manage your posts and keep your followers engaged without the daily pressure of Bluesky account management.

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Short Summary

While you can’t schedule posts directly on Bluesky, using tools like SocialBee allows you to plan and post content ahead of time, making it easier to stay consistent.
When picking a Bluesky scheduler, look for important features like bulk scheduling, cross-posting to other platforms, a content calendar, evergreen posting, and team collaboration options.
Scheduling your Bluesky posts in advance helps keep your content flowing regularly, freeing you from the pressure of posting every day and giving you more time to focus on creating quality content.

What is Bluesky?
Can you schedule posts on Bluesky?
What to look for in a Bluesky post scheduler
Top 3 Bluesky post schedulers to use
Frequently asked questions
Make the most out of Bluesky: Schedule posts with SocialBee!

What is Bluesky?

Bluesky is a decentralized social media platform that was created by the former Twitter CEO Jack Dorsey, as a way to rethink how social networks function.

The concept of decentralization means that, unlike traditional platforms like Twitter or Facebook, Bluesky doesn’t rely on a single, central server or company to control and manage the entire network. Instead, it allows users to have more control over their data, with the ability to choose different servers or “instances” that host their content and interactions.

When Bluesky was launched, it was an invite-only network, meaning only those who received invitations could join. This helped manage its initial growth while the platform was still in development. Over time, Bluesky has become more accessible, but its core goal remains to create a more open and user-driven social experience.

In a decentralized network like Bluesky, the power and decision-making are distributed across multiple points, giving users more autonomy.

They can choose servers that align with their values, and there is less risk of a single entity having total control over their online experience, which contrasts with centralized platforms that control all aspects of content moderation, user data, and algorithms.

Can you schedule posts on Bluesky?

Bluesky doesn’t have a native scheduling feature, but that doesn’t mean you can’t plan ahead.

With the help of a third-party Bluesky scheduler (e.g., SocialBee), you can easily create and schedule your posts to go live at the best time for your audience.

This can be a huge help if you want to stay consistent without manually posting throughout the day. These tools allow you to plan your content in one go, then let it roll out automatically when your followers are most likely to see it.

While it would be convenient if Bluesky offered this feature directly, using a scheduling tool is a simple and effective workaround that saves you time and helps you stay organized.

Plus, with these tools, you can post across multiple platforms, streamlining your social media workflow even further. This way, you can focus on creating quality content without worrying about the timing of each post.

What to look for in a Bluesky post scheduler

When choosing a Bluesky post scheduler, there are a few key things to keep in mind:

Bulk scheduling
Cross-posting features
Calendar view
Content creation tools
Evergreen posting
Team collaboration

1. Bulk scheduling

One of the top features to look for in a Bluesky post scheduler is bulk planning, which helps you maintain a consistent presence, reduces last-minute stress, and frees you up to focus on other important tasks.

The main advantage of bulk scheduling is that it allows you to manage your time more effectively. Instead of interrupting your day to post on social media multiple times, you can schedule all your posts for the week or month in one sitting.

If you haven’t tried bulk scheduling yet, start with a small project or schedule a week’s worth of tasks. You’ll be surprised at how much more time you can free up.

2. Cross-posting features

Using a third-party scheduler comes with more benefits, and one of the biggest advantages is that it goes beyond one platform like Bluesky, supporting other popular social media channels you also need to manage.

For example, if you’re launching a new campaign, cross-posting lets you post the same announcement across Bluesky, Instagram, Threads, Facebook and more simultaneously. This ensures your message reaches followers on different platforms at the same time, which is especially useful for time-sensitive promotions or important updates.

Cross-posting doesn’t mean that your posts have to be identical on each platform. While it saves time by sharing content broadly, you can still adjust captions or visuals to better fit each platform’s unique audience or format.

3. Calendar view

A content calendar tool is essential for organizing and visualizing your posting schedule across multiple platforms. With a calendar view, you can plan multiple posts weeks or even months in advance, ensuring that your content is well-spaced and strategically posted.

It also allows you to keep track of past and future posts, making it easier to manage your social media strategy as a whole.

This feature gives you a big-picture look at your content plan, which is crucial for avoiding gaps or overwhelming your followers with too many posts at once.

4. Content creation tools

When you’re picking a scheduler, look for one that makes creating content easy. You want tools that let you draft, edit, and format your posts all in one place. This way, you don’t have to jump around between different apps.

It’s also helpful to have features like AI content generators and hashtag suggestions. These can save you time by helping you come up with ideas and find the right hashtags quickly.

Check if the scheduler connects with design tools like Canva. This lets you make visuals without leaving the app. Also, look for options that work with Unsplash and GIPHY so you can easily add free images or GIFs to your posts.

Many schedulers also let you edit images and videos right there, so you don’t need extra software. Plus, having link shortening can help you create neat, short links for your posts. This keeps everything looking clean and professional.

5. Evergreen posting

Another important feature to consider is evergreen posting (resharing posts multiple times). This allows you to recycle valuable content that remains relevant over time.

For instance, if you have a blog post or a promotional offer that stays relevant for months, you can set up a schedule to repost it every few weeks across platforms like Bluesky, Twitter, Facebook, and Instagram. This ensures the content continues to attract attention without you having to manually reschedule it each time.

Evergreen posting doesn’t mean you should endlessly repost the same content without any changes. It’s important to periodically refresh your evergreen content or rotate it with other posts to keep your audience engaged. You can also tweak captions or visuals slightly to give it a fresh look.

6. Team collaboration

If you’re managing social media with a team, look for a scheduler that supports team collaboration.

This feature allows multiple users to work together on creating, editing, and scheduling posts. You can assign roles, track changes, and approve content before it goes live, ensuring that your team stays organized and on the same page.

A tool that facilitates teamwork makes it easier to maintain consistency and keep your content flowing smoothly, even when multiple people are involved in the process.

SocialBee: Your AI-powered social media management tool

Create posts, publish, analyze, engage and collaborate, all from SocialBee.

2. Buffer

Buffer is a reliable social media management tool that helps users organize, schedule, and publish content across multiple platforms, including Bluesky. It provides a straightforward interface that makes it easy to plan and manage your posts, keeping your social media presence consistent and organized.

With Buffer, you can streamline your workflow by connecting all your social accounts in one place. It supports cross-posting, which allows you to share the same content on different platforms without duplicating effort.

Additionally, Buffer provides analytics to help you track how your posts are performing, giving you insights to refine your strategy.

Key Buffer features for Bluesky:

Content calendar: Visualize your posting schedule with Buffer’s calendar to keep track of your content.
Browser extension: Quickly share or schedule content from anywhere on the web with Buffer’s browser extension.
Team collaboration: Invite team members to work together on content creation, scheduling, and management.
AI Assistant: Generate new content ideas, repurpose existing posts, and rewrite copy.
Thread posts: Create threads and schedule them in advance or share them right away.

Unique feature: Buffer offers a feature called “Shop Grid,” which allows users to create a shoppable landing page linked directly from their social media bio. This is especially useful for small businesses and creators looking to drive traffic to specific products or services without relying solely on platform-native shopping tools.

Pros:

Simple, user-friendly interface
Supports multiple social platforms, including Bluesky
Helpful browser extension for quick scheduling
Affordable plans for all sizes of businesses

Cons:

Limited analytics on the basic plan
No advanced content editing tools
Lacks hashtag suggestions or analytics

Pricing:
The paid plans start at $6/month for the basic plan

Free trial:
Besides the free plan, Buffer offers a 14-day free trial.

Essential features checklist:
✅ Multi-platform integrations
✅ Post scheduling and publishing
✅ Content calendar
✅ Team collaboration
❌ AI content generation
❌ Social inbox management
❌ Multi-language support

3. OnlySocial

OnlySocial is a social media management platform designed to help users schedule and manage posts across emerging platforms like Bluesky.

Its tools for generating fresh ideas combine pre-set content templates and trend insights, though they do not currently include AI-driven features. Instead, these tools provide curated suggestions for content topics and formats tailored to your audience and platform needs, helping streamline your creative process.

For instance, users can access seasonal content prompts, engagement-boosting formats (like polls or questions), and customizable post templates, ensuring they always have a starting point for their content. If you’re managing multiple accounts or exploring new platforms, OnlySocial’s intuitive features keep your content strategy organized and effective.

Key OnlySocial features for Bluesky:

Cross-posting: Schedule posts for Bluesky and other smaller or emerging social platforms in one step.
RSS feeds: Distribute your blog content across multiple social media platforms using their RSS Feed tool.
Analytics: Get advanced analytics for your social media pages, gaining valuable insights to optimize content, boost engagement, and make data-driven decisions.

Unique feature: OnlySocial’s focus on niche platforms like Bluesky, Tumblr and Mastodon sets it apart from most other schedulers, making it the go-to tool for those looking to manage accounts on lesser-known networks.

Pros:

Simple, clean interface
Specializes in smaller or emerging platforms
Affordable pricing for smaller businesses

Cons:

Limited support for larger mainstream platforms
Fewer advanced features compared to larger tools
Lacks mobile app for on-the-go management

Pricing:
Starts at $49/month

Free trial:
OnlySocial offers a 7-day free trial.

Essential features checklist:

✅ Multi-platform integrations

✅ Post scheduling and publishing

✅ Basic social analytics

✅ AI content generation

✅ Visual content calendar

❌ Social inbox management

❌ Content categorization

❌ Team collaboration

Frequently asked questions

1. Why should you schedule Bluesky posts?

Scheduling posts on Bluesky is a simple way to stay organized and save time. Instead of worrying about posting every day, you can plan your content in advance and make sure it goes live when your audience is most active. This keeps your feed consistent without the stress of doing everything in the moment.

Plus, it helps you think ahead and make sure your posts fit your goals. It’s an easy way to keep things running smoothly while focusing on other important tasks.

2. Why do I need a Bluesky scheduling tool?

A Bluesky scheduling tool makes it easier to stay consistent with your posts without needing to be online every time. It lets you plan and schedule content in advance, so your posts go live when your audience is most active.

This helps you save time and stay organized while also keeping your engagement levels high. It’s a simple way to keep your social media running smoothly, even on days when you’re too busy to post manually.

3. Can I cross-post Bluesky content on other platforms?

Yes, you can cross-post Bluesky content on other platforms using SocialBee. It lets you create a post once and share it across multiple social media channels, like Twitter, Facebook, or Instagram. This saves you time and helps keep your content consistent across platforms.

With SocialBee, managing all your posts from one place makes it easier to stay organized without having to post separately on each platform.

Make the most out of Bluesky: Schedule posts with SocialBee!

Staying consistent and organized on Bluesky doesn’t have to be difficult. With your posting options right at your left hand side, you can plan your content in advance, maintain a steady presence, and engage with your audience at the best times without any extra effort.

SocialBee is the perfect solution for managing your Bluesky posts, along with all your other social platforms. From cross-posting features to easy content creation and team collaboration, SocialBee has everything you need to keep your social media running smoothly.

Why wait? Start your 14-day SocialBee trial today and take control of your Bluesky scheduling!

SocialBee: Your AI-powered social media management tool

Create posts, publish, analyze, engage and collaborate, all from SocialBee.

Manage your social media with SocialBee: publishing, AI assistance, Canva magic, analytics, unified inbox, and more.

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Article written by

Article by

Alexandra

Content writer at SocialBee

How to schedule posts on Bluesky

Short Summary

Table of contents

What is Bluesky?

Can you schedule posts on Bluesky?